http://marketing.multiq.com/a/plink/row/v1-t13j3SHcM7SMclpmBgN3OkLUBtHajHiDliUdIFCjtPg.html

 

The consumers’ constant consumption and behavior changes require an equally high innovation level in the retail sector and among the industry’s suppliers. Todays’ customers demand more news, inspiration, convenience, fair prices and new experiences. But what does this mean for retailers, and what consequences do digitization has for the physical store?

Invita, one of MultiQ’s customer, is presented as a customer case. Read about how RFID technology reduce the purchase decision process.

The article...

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