Västtrafik is the regional public transport administration on the west coast of Sweden.
More and better information during the trip was a need among customers. At the same time the staff at Västtrafik requested a modern communication channel that would make it possible to quickly provide information on the trains. This is why Västtrafik started to invest in Infotainment on commuter trains in the Gothenburg region.
By using MultiQ´s solution customers now get access to traffic information, news and current offers from Västtrafik. There is also the opportunity for local businesses and municipalities to advertise, which is a good way to get business financing. The initiative of Infotainment is most welcome internally when it allows Västtrafik to quickly inform customers.
Infotainment is appreciated among customers, this is shown in a customer survey made recently.
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